First Citizen Club rewards program by Shoppers Stops gathers 10 million members

Launched by fashion and lifestyle retailer, Shoppers Stop, the ‘First Citizen Club’ rewards program has reached a major milestone of over 10 million members. The company plans to further enhance the customer experience through targeted customer engagement strategies.
Swetal Basu, Customer Care Associate and Chief Marketing and Communications Officer, Shoppers Stop, says this achievement reflects the trust and loyalty that customers have in the retailer.
To commemorate this milestone, Shoppers Stop is offering its First Citizen Club members exciting opportunities such as lucky draws and scratch cards, along with in-store entertainment like selfie booths, free makeovers, and exclusive brand offers..
Described by Shoppers Stop as ‘the country’s longest running paid loyalty program,’ the First Citizen Club provides members with various benefits and discounts. These include priority access to sales and new collections, birthday offers, exclusive event invitations, and the ‘Personal Shopper’ service.