Flipkart to promote handicrafts made by women artisans

13 May 2022, Mumbai:

E-commerce firm Flipkart will help women artisans, weavers, and handicraft makers by promoting their craft on its platform in partnership with Telangana-based Aarunya.

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The products will be promoted under the ‘Flipkart Samarth’ Program that enables women to build capacities and enhance livelihoods, says KT Rama Rao, Telangana IT and Industries Minister.

Rajneesh Kumar, Senior Vice-President, Flipkart Group adds, the partnership will help Flipkart uplift and empower women-led businesses in their growth ambition in Telangana.

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A project initiated during the pandemic, Aarunya helps local women sell specialized products while Flipkart’s Samarth supports over a million artisans, weavers and craftsmen in different States.

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