House of Pataudi opens in Telangana

House of Pataudi has opened a store in Telangana. This store is House of Pataudi’s sixth outlet in India. Other stores are in Bangalore, Goa, Lucknow, Chennai and Mumbai.

House of Pataudi launched by actor Saif Ali Khan is a lifestyle brand for men and women. The brand’s collections are inspired by Saif Ali Khan’s personal style statement considering his Pataudi lineage and contemporary fashion preferences.

House of Pataudi offers apparel, footwear, and home from its Rozana, Jashn, and Riwayat collections, along with native crafts from artisans. Working with the finest craftsmen, the brand enables shoppers to access crafts like, kantha, kashidakari, mirror work, gotapatti and traditional Indian fabrics like kota and banarasi brocades, to choose from. Over the years, the brand has established itself as one of the leading players in the men’s ethnic wear space.

Consumers have turned to ethnic wear in a big way. They are upgrading their wardrobes for the festivities and the wedding season. The brand is on Myntra. Other than House of Pataudi, Myntra currently houses more than 10 celebrity brands such as HRX (HrithikRoshan), Wrogn (ViratKohli), All About You (DeepikaPadukone), Being Human (Salman Khan), and Saaki (Samantha Ruth) among others.