Katrina Kaif invests in sustainable luxury handbag brand Behno
25 March 2023, Mumbai
Behno, a sustainable luxury handbag brand, has announced a new partnership with Bollywood celebrity Katrina Kaif.
Katrina Kaif is not only the new face of Behno's latest campaign, but she is also an investor in the label. This move is a significant step for the brand, as it seeks to increase its focus on the Indian market and celebrate its manufacturing units in India.
Behno was launched in 2013 in response to the Rana Plaza disaster in Bangladesh and has since focused on creating classic-style leather tote bags and handbags using sustainable methods. The partnership with Katrina Kaif is a significant milestone for the brand and demonstrates its commitment to ethical and sustainable fashion.
