No Grey Area launches range of new androgynous collection
21 May 2022, Mumbai:
Streetwear brand No Grey Area has launched AgniApaas, a new range of androgynous layered looks with abstract prints inspired by climate change.
No Grey Area has created a series of painterly prints depicting fire, water, carbon emissions, and other aspects of global warming to create a thoughtful and boldly conceptual clothing line.
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The collection AgniApaas is an amalgamation of abstract expressionism and surrealism, in its purest form to the point of simplicity.
The line features traditional craft techniques including Kantha and Zardozi embroidery and hand-stitched details.
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Shot by NishanthRadhakrishnan, the brand’s new campaign for the line juxtaposes the futuristic garments with traditional urban settings to create an atmosphere of quiet reflection.
The collection marries the concepts of the bhootas ‘Agni’ and ‘Apaas’ to illustrate the global issue of climate change, says ArnavMalhotra, Creative Director. The brand retails from its dedicated e-commerce store.
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