Tencel partners INTIMASIA 2023 to revolutionise intimate wear

28 February 2023, Mumbai 

Tencel brand partnered with Intimasia 2023 to showcase the future of intimate wear in India. Intimasia, held in Mumbai from 20th to 22nd February 2023, was South Asia's largest B2B fashion expo in the intimate wear category, with over 200 brands, 100 raw material suppliers, 15,000 retailers and distributors, and 500 delegates present in the 120,000-square-foot venue.

Products from lingerie to sportswear and accessories such as lace, packaging, retail software, display solutions, and machines were exhibited.

Lenzing’s Tencel brand exhibited innovations at the event, with its lyocell and modal fibers in high demand in the Indian intimate wear market. These fibers, made from sustainably harvested wood, offer superior comfort, smoothness, and temperature regulation, and effectively absorb moisture while creating a less favorable environment for bacteria growth. National and international brands have adopted these fibers as they offer more value than existing fibers like cotton and are becoming more cost-competitive.

Avinash Mane, Commercial Director of Lenzing fibers, South Asia, commented on the brand's commitment to expanding the Indian intimate apparel market through TENCEL INTIMASIA, stating that the event provided an excellent platform for networking.

The event featured panel discussions with industry experts and showcased product demonstrations and collection debuts, bringing together producers, wholesalers, suppliers, retailers, and other industry experts.

The Indian innerwear and comfort wear market, valued at INR 600 billion, is expected to reach INR 900 billion by 2026, offering significant growth opportunities.

Yusuf Dohadwala, the Chief Organizer and CEO of Intimate Apparel Association of India, stated that the success of INTIMASIA has set a new milestone for the Hosiery & Knitwear Industry, with record participation from both exhibitors and visitors. He further emphasized that the show displayed India's preparedness to increase exports for the intimate wear industry and replace China soon.

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