The Souled Store to launch a new collection with cricketer Ravindra Jadeja
27 January 2022, Mumbai:
Casual wear brand, the Souled Store plans to launch a new collection ‘Supima’ in collaboration with Indian cricketer Ravindra Jadeja. The Indian cricketer’s popularity and fan base will help the brand drive sales of the new collection.
Harsh Lal, Co-Founder says, Jadeja’s adaptability resonates with The Souled Store’s identity. His huge fan following and the brand’s growing stature in the pop culture space will form a fantastic partnership.
India’s largest online merchandising platform with licenses like Disney, Warner Bros, WWE, IPL, Viacom18, Souled Store currently has five offline stores. It plans to further strengthen its offline presence with the addition of a new store over the next few months.
Established in 2013, The Souled Store offers products ranging from T-shirts, boxers, backpacks, and mobile covers, to socks, pins, badges, etc.
India’s biggest brand for official, licensed merchandise, The Souled Store works with customers’ favorite movies, TV shows, sports teams, comedians, and musicians to offer them a wide range of designs on their favorite products.
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