Skechers partners Jasprit Bumrah to strengthen presence in India
Global sportswear brand, Skechers has partnered with Indian cricket star Jasprit Bumrah to strengthen its presence in the Indian cricket market.
Bumrah joins fellow cricketers Ishan Kishan and Yastika Bhatia as brand ambassadors. He will feature in Skechers' marketing campaigns, promoting both the brand's performance and lifestyle collections. The partnership highlights Skechers' focus on combining comfort with innovative technology, appealing to athletes who prioritize performance and style.
Known for blending comfort with cutting-edge innovation, Skechers offers a wide range of products for athletes who value performance without compromising on style, says Bumrah.
Rahul Vira, CEO, Skechers South Asia, adds, Bumrah’s relentless pursuit of excellence perfectly aligns with Skechers' commitment to innovation and performance. This partnership between the two will help shape the future of sports culture in India, he states,
Featuring full and half spike options, Skechers' cricket range is available for purchase at Skechers' online and select retail stores throughout India.
