Ajio Street Targets Tier II-IV Cities: Unlocking Fashion Potential

05 April 2023, Mumbai

Ajio Street, the new marketplace from Ajio, is expected to offer a wide range of affordable fashion items including clothing, footwear, and accessories for men, women, and children.

The platform will reportedly follow a zero-commission model, which means that the sellers won't be charged any fees for listing their products or making sales through the platform. This move is likely to attract more sellers to the platform, thereby increasing its product offerings and giving consumers a wider choice.

The launch of Ajio Street is part of Reliance Industries' broader strategy to expand its e-commerce presence in India. The company has been aggressively investing in this space and has acquired a number of start-ups and established players to strengthen its position.

With the launch of Ajio Street, the company aims to capture a larger share of the online fashion market, which is expected to grow rapidly in the coming years.

One of the key advantages of Ajio Street is that it will be targeted at consumers in tier II-tier IV cities and towns, where there is a largely untapped market for online fashion.

By offering affordable prices and a wide selection of products, the platform is expected to attract new consumers who may not have shopped online before. This could lead to an increase in the platform's user base, which will in turn drive sales and revenue growth.

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