Flash raises seed funding

 01 December 2022, Mumbai

Flash has raised funds for product development and expansion.

Flash, an Indian startup, targets frequent online shoppers and is creating a digital identity that power shoppers can use across retail sites. The service seeks to make order processing, communication with sellers and the use of rewards programs easier for frequent shoppers. Users will be able to track and manage their past and current orders with various services in one location.

Flash’s service will debut in India and expand to the US and Europe within 18 months.The startup is targeting India’s 25 million frequent shoppers who account for over two-thirds of online retail revenue, and it predicts the number of those heavy users to rise to 65 million by 2030.

India had the world’s third-largest onlineshopper base of nearly 190 million at the end of 2021 and this number is set to triple to 650 million by 2030. The way India shops for fashion has changed substantially since the outbreak of the Covid pandemic. Online purchase of shirts, jackets, dresses, tops, jeans, sneakers and boots now accounts for a big proportion of sales for some of the largest fashion brands in the country, busting the myth that touch and feel are critical factors in the fashion purchase decision.

01 December 2022, Mumbai