Flipkart: EOSS event to host sellers

08 June 2022, Mumbai:

Flipkart’s annual End of Season Sale (EOSS), from June 10-17 this year, will host over 200,000 sellersamd more than 10,000 brands. The event will also introduce 24X7 live commerce for the first time on the Flipkart app.

This year’s EOSS event will offer a wide range of apparels to customers looking to refresh their wardrobes. The event will offer a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear to meet the customer demand. These styles will also include -- footwear, men’s and women’s apparel, fashion and travel accessories and kidswear.

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Meanwhile, the event is open for all sellers and nrands to participate and some of the top brands that will be present in the sale include home-grown D2C brands like -- Being Human, Ruf&Tuf, Campus, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa and The Kapas. The event will also include ethnic wear brands such as -- Libas, Biba and MAX along with activewear brands including -- Nike, Puma, Adidas, HRX and Fastrack. For the formalwear selection brands like -- Peter England, Blackberrys, Arrow and Woodland will be there at the event and for kids' wear brands like -- Allen Solly, Jack and Jones and Crocs will be participating.

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Flipkart has introduced Fashion TV to serve customers from metros and emerging Tier-III 3 and IV towns. This service will allow sellers, brands and influencers to interact with customers in real-time. This unique initiative is aimed at personalising the experience for customers. It will allow buyers to browse an expansive assortment of short format live videos -- just like strolling through a mall and instantly buying the displayed fashion styles.

Flipkart Fashion TV will include four formats of live prime time shows that will include -- brand-led lives, celeb-led lives, game time lives and season’s top trends show. Moreover, participating brands and celebrities will co-host a series of 100 live sessions for 10 hours daily to offer a wide range of time-bound offers that will be released in phases. The company claims that the interactive format is expected to significantly boost customer trust and participation in the event.

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