Goat acquires ethnic brand Imara

30 January 2023, Mumbai

Goat has acquired Imara.

Imara is a women’s ethnic apparel brand which has a presence in over 70 offline stores. Goat is strategizing concrete opportunities to make Imara available globally.

Goat Brand Labs, an aggregator of D2C brands, was founded in May 2021. Goat works collaboratively with brand founders and empowers them with the right resources to help scale their brands. It empowers brands with strong operational capabilities and supports growth by providing data-driven insights, supply chain expertise, financial planning, and deep expertise in brand building, digital marketing, product development, etc.

Goat, backed by marquee investors, has emerged as the leading aggregator in the fashion and lifestyle space. Goat has a portfolio of fast-growing fashion and lifestyle brands. The vision is to make Indian D2C brands world famous. Imara makes up part of Universal Sportsbiz’s fashion apparel portfolio.

The fashion line has been conceptualized as a contemporary interpretation of the conventional and offers a refreshing take on ethnic designs. Imara finds inspiration in India’s rich heritage and has a progressive take on ethnic wear and the classic ethnic pieces have modern silhouettes. The target audience is a woman who is modern, fierce and independent. The brand loves experimenting with classic silhouettes by adding that contemporary twist so that the woman of today can make Imara a part of her everyday wardrobe.

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