Nykaa Fashion launches underwear & athleisure brand for men

09 July 2022, Mumbai:

Inspired by the needs of health-conscious individuals, the multi-brand e-commerce platform Nykaa Fashion has launched its first underwear and athleisure brand for men, Gloot.

With this new brand, Nykaa Fashion aims to redefine an oft-ignored space when it comes to men's requirements by combining comfort and technology in a way that is kind to the planet. The underwear range starts from Rs 499 & athleisure from Rs 899.

Most men's underwear options available today cause a certain degree of uneasiness and discomfort. Everyday issues like the underwear riding up, odor and hygiene, or even the unavailability of options in the active underwear category have established this as a norm.

Coupled with a lack of understanding of underwear like the difference between the trunk, boxer briefs, or briefs, and the importance of picking the right size - the perfect underwear almost sounds like a lifelong toxic relationship.

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Gloot comes in to bridge the gap and provide a game-changing end-to-end solution to all men's innerwear and activewear woes!

After testing the reimagined product pattern on various body types, the new ergonomic pattern of Glootat the crotch and back allows it to stay in place. The innovative 4-way stretch blend is made of cotton and reconciles the durability of cotton with the suppleness of Tencel. This unique blend is buttery soft and maintains color even after multiple washes.

The Move-N-Chill with Smooth Anti-bulge Comfort (SAC) tech is ideal for workouts and sports and the Clean Series features Tees, Polo, Shorts, and Joggers which make today's transitional lifestyle easy, by incorporating stainresistant and anti-odor functionalities.

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