Cost control helps Raymond

03 November2022, Mumbai:

Cost control initiatives have helped Raymond to improve overall performance.

Raymond is looking forward to a good season ahead and is experiencing an increase in exports. Every month new overseas customers are added. The group continuously focuses on product development and the shirting and suiting ranges are constantly evolving keeping customers in mind. To attract new customers, new and younger-looking products are being launched, especially apparel.

Raymond is enhancing its presence in the retail space and is balancing digital and physical. At present, more than 90 percent of Raymond stores are physical and will continue to be so in the near future.

In the realty segment, the strategy is to create the best product at the best price at the best locations. The strategy is to deliver customer delight. For this purpose, the company is also going into joint development to improve quality and execution capability through its realty arm Ten X Realty.

Despite being new to the business, Raymond has become the top real estate developer in the Thane market of Maharashtra in just three years. The company has entered the edtech segment too.

Raymond is one of the country’s leading branded fabric and fashion retailers.

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