MyTrident unveils Fall-Winter'23 collection

22 August 2023, Mumbai

MyTrident, the flagship domestic home furnishing brand of Trident Group, a USD 2 billion conglomerate, unveiled its Fall-Winter'23 collection yesterday at Andaz, Aerocity, New Delhi.
The 5-day meet was inaugurated by Dr. Rajinder Gupta, Chairman Emeritus of Trident Group, in the presence of over 3,000 retailers.

The brand offers a unique and seamless online shopping experience through myTrident.com and intends to leave an indomitable mark across retail touchpoints including EBOs, multi-brand stores, general trade, etc. MyTrident aims to cross a revenue of INR 1,000 crores by FY 2025-26.
Background

Starting its journey in India in 2014, MyTrident is today amongst the leading brands in home furnishing across home and HORECA in India.

Its growth has been driven by doubling the point of sales, adding new categories, and diversifying the range based on the evolving needs of the consumers.

Currently, the company has a retail network of 3,500+ retail touchpoints including 50 exclusive stores across India.
Speaking about the expansion plans, Dr. Rajinder Gupta said, "At MyTrident, we are bullish about the company's prospects which include ramping up our retail business operations across India.

Vision

Our ambition is encapsulated in our slogan 'ghargharmeinMyTrident' to offer accessible luxury to every Indian household. We are building on the trust and respect enjoyed by the company over 30 years.
We are The company plans to aggressively expand to 10,000+ retail touchpoints including 100 exclusive stores by the end of FY2025-26. We remain committed to offering unparalleled quality and a seamless shopping experience to our consumers."
The event also saw the launch of The Good Paper's new copier packaging and notebook designs.
Lineage

The Fall-Winter'23 collection from MyTrident is inspired by the rich heritage and culture of India. The collection features a wide range of products, including bed linen, towels, curtains, rugs, and home décor items.

The products are made from high-quality materials and are available in a variety of colors and designs to suit every taste.
The collection has been well-received by retailers and is expected to be a hit with consumers. MyTrident is confident that the collection will help the brand achieve its ambitious growth goals.

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