Raymond strategises to grow

15 October 2022, Mumbai:

Raymond is experiencing growth both in domestic as well as in exports. The strategy is to create the best product at the best price at the best locations. The strategy is to deliver customer delight.

One of the country’s leading branded fabric manufacturers and fashion retailers went through a tough period during the pandemic and the resultant restrictions.

But after things opened up, it was able to improve its efficiency, which translated into good sales. Cost control initiatives helped improve overall performance. The company is looking forward to a good season ahead and is continuously focusing on product development. The shirting and suiting ranges are constantly evolving keeping customers in mind.

To attract new customers, new and younger-looking products are being launched, especially apparel. The ratio between physical and online stores won’t change much in the coming days. At present, more than 90 percent of Raymond stores are physical and will continue to be so in the near future.

The company has entered the edtech segment, seeing this as a very good social objective, and has been opening schools. The hope is to have some 40,000 students in these schools by the next financial year.

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