25 February 2025, Mumbai
Premium Japanese lingerie brand Wacoal has launched its Spring Summer '25 (SS'25) Collection, a thoughtfully designed range of sophisticated, breathable, and stylish lingerie. Leading the launch is the Bliss by Wacoal Basics line, offering an effortlessly stylish and lightweight experience.
Designed for the modern woman, the Bliss Collection features breathable fabrics that provide superior comfort. This padded bra and bikini panty set is available in two timeless hues—classic black and lush green, combining functionality with fashion. The double-perforated cups and unique rice knit fabric enhance air circulation, making it a must-have for the warm summer months.
Key features of the Bliss Collection include a padded, non-wired, t-shirt bra offering moderate coverage; double-perforated cups for enhanced air circulation and comfort; rice knit cup lining designed to wick away moisture; thin and lightweight crush-free cups ideal for all-day wear; fashion lace trim for a supportive and elegant fit and fully adjustable straps for personalized comfort
Alongside Bliss, Wacoal also expanded its SS'25 Collection with two elegant new styles, perfect for women seeking confidence, support, and fashion-forward designs. These include the Zoe T-shirt Bra, which is designed for a flattering, feminine, and youthful feel. Featuring molded cups for a seamless finish, this non-wired style bra provides gentle support while ensuring everyday ease and sophistication.
For those seeking a natural yet enhanced shape, Wacoal has introduced the Dreamy Curves Push-Up Bra. Designed with soft brushed cups for a level 2 push-up effect, this bra delivers a comfortable, supportive lift without compromising breathability.
Pooja Merani, COO, Wacoal India, states, Spearheaded by Bliss by Wacoal Basics, the SS’25 offers breathable elegance, superior comfort, and timeless style, ensuring that every woman feels confident in every moment.
