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1. How to Advertise
Created on 02 December 2021
2. Epic Book Testimonials
Created on 22 January 2021
3. Epic Book Overview
Created on 22 January 2021
4. Home
Created on 22 February 2018
5. (Launches)RUNway To Skilled India
Created on 30 November -0001
6. eZine
Created on 30 November -0001
7. India’s first intelligent styling app, ‘Slayrobe’ launched in New Delhi ...
(Retail)
Fashion entrepreneur Pooja Lalwani launched India's first intelligent styling and confidence platform designed for women, Slayrobe on June 3, 2025 in New Delhi.   Built on a proprietary deep-tech engin ...
Created on 05 June 2025
8. India's creator economy to generate $1 trillion consumption boom by 2030: BCG report  ...
(Apparel)
8 May, Mumbai 2025 India's fast growing creator economy is set to become a monumental force in driving consumer spending, with a huge potential to influence $1 trillion (Rs 84.5 lakh crore) annually ...
Created on 08 May 2025
9. Growing Love for Pre-Loved: India's secondhand fashion sales rise with GenZ in the lead ...
(Apparel)
... rel market is estimated at Rs 15,000 crore, and projections indicate it will reach Rs 65,000 crore by 2030. Consumer demographics: The study identifies Gen Z and millennials as the primary drivers of  ...
Created on 07 May 2025
10. Peter England adds The League of Legends range to the Gentlemen’s League collection ...
(Brands-To-Retail)
India's leading menswear brand from Aditya Birla Fashion and Retail, Peter England has launched The League of Legends range in its Gentlemen's League collection, Originally introduced in 2023 as a tribu ...
Created on 25 April 2025
11. Ajio launches debut AI-generated advertising campaign ...
(Retail)
Ajio has launched its debut advertising campaign created entirely using generative AI. Titled ‘The Great Fashion Price Crash,’ the campaign promotes the upcoming ‘Ajio All Stars Sale’ and emphasizes the ...
Created on 08 March 2025
12. Max Fashion celebrates Gen Z customers with new #IYKYDK collection and campaign ...
(Apparel)
01 February 2025, Mumbai Max Fashion's #IYKYDK (If You Know, You Don't Know) campaign celebrates the individuality and self-expression of Gen Z customers. The campaign recognizes, rather than a monolith ...
Created on 01 February 2025
13. Tmrw to expand brands’ reach amongst Gen Z and millennial shoppers ...
(Apparel)
... particularly among Gen Z and millennial shoppers. The company leverages technology and omni-channel strategies to drive growth for its portfolio of fashion brands. It has made significant investments ...
Created on 11 January 2025
14. The Pant Project engages Gen Z with experiential denim installation at IIT Bombay ...
(Apparel)
... t to creativity and individuality. Targeting Gen Z, the activation encouraged festival-goers to interact with the installation by doodling, spray-painting, and leaving their mark. This immersive experien ...
Created on 26 December 2024
15. Blackberrys to launch new campaign with US-based agency Leo Burnett ...
(Apparel)
20 November 2024, Mumbai Apparel brand Blackberrys plans to launch its new brand film and campaign along with its wedding collection in partnership with US based communications agency Leo Burnett. Catering ...
Created on 20 November 2024
16. HOADPL to repurchase 40% stake from US-based General Atlantic ...
(Apparel)
19 November 2024, Mumbai A prominent fashion design company, House of Anita Dongre (HOADPL), plans to repurchase nearly 40 per cent of its stake from the US-based private equity firm General Atlantic ...
Created on 19 November 2024
17. The Modern Maharaja: How Gen Z men are redefining ethnic wear in India ...
(Apparel)
30 October 2024, Mumbai India's Gen Z males are rewriting the rules of engagement with traditional clothing. Gone are the days when kurtas and sherwanis were reserved for weddings and festivals. Thi ...
Created on 30 October 2024
18. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers ...
(Apparel)
29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
Created on 29 October 2024
19. India’s hybrid retail model sees a resurgence of high streets as malls continue to grow ...
(Apparel)
...  experience, high streets are seeing a resurgence, due to factors like convenience, affordability, and a personalized shopping experience. High streets on the rise High streets are gaining momentum ...
Created on 18 October 2024
20. Gen Z rewriting retail rules, and brands turn the spotlight on this evolving consumer landscape ...
(Apparel)
Gen Z, the digital natives born between 1997 and 2012, are rapidly emerging as the key consumer segment in India. With their unique preferences and behaviors, they're keeping fashion retailers on thei ...
Created on 14 October 2024