Reliance Retail's fashion marketplace Ajio’s share in the retailer’s apparel sales has increased to 25 per cent.

The e-commerce company has emerged as one of the leading digital commerce platforms for fashion and lifestyle with a portfolio of over 2,000 labels and brands and listing of over 5 lakh options. Ajio competes with Walmart-backed Myntra that too specializes in sale of apparel, footwear and accessories.

Reliance Retail plans to grow its business three times in the next three to five years. This will include expanding its store footprint multi-fold this year, investing in research, design and product development capabilities and acquiring consumer-focused businesses.

It currently operates several retail formats across consumer electronics, fashion and lifestyle, grocery, pharma retail. In the last fiscal, the company added a record 1,500 stores across formats.

Aditya Birla Fashion Retail’s menswear brand Peter England is encouraging customers to get vaccinated by offering them a store credit of Rs 1,000. The brand has launched a new campaign ‘Time to Vaccinate’ to boost vaccination amongst customers. Through this initiative, Peter England aims to keep its retail spaces as safe as possible. It offers vaccinated customers, making a purchase of Rs 1,999 or over, store credit of Rs 1,000 in addition to existing discounts.

The brand also allows shoppers, who have had the first or second dose of the COVID-19, to shop free in exclusive brand outlets discount until June 30. To avail of this facility, customers can show a CoWin screen-grab or dose certificate, along with their Aadhaar card, as proof of vaccination. The brand has also launched a social media campaign to accompany its in-store initiatives.

DuPont India has collaborated with JayaShree Textiles to launch a fabric collection made with DuPont Biomaterials Sorona®, a sustainable, partially bio-based polymer. For this collection, both companies blended linen and partially bio-based Sorona® fibers to create garments with exceptional stretch and recovery, luxurious drape and a smooth, soft hand feel.

As per a Textile World report, Sorona® fibers offer many technical and performance benefits, including incredible softness, stretch and recovery, and inherent stain resistance without the need for topical treatments. The fibers have been certified by USDA as an OEKO-TEX® STANDARD 100 product. A unit of Grasim Industries, JayaShree Textiles has revolutionized the Indian textile market by popularizing linen in India. The company makes the finest, most fashionable linen using advanced European technology and high-quality flax sourced from Belgium and France.

DuPont is an inventor of groundbreaking fibers such as nylon, Lycra®, and rayon. Its Sorona® brand — made from 37 per cent renewable plant-based ingredients — offers a high-performing, responsibly sourced material option. Fibers made with Sorona® polymer are currently used in various apparel applications, including athleisure and athletic wear, insulation, swimwear, outerwear, suiting, faux fur, etc.

In its recent survey, the Great Place to Work® Institute named India’s leading fashion and lifestyle destination, Myntra as one of India’s Top 100 Best Companies To Work For in 2021.

The institute appreciated Myntra for fostering an enabling work environment, policies, and practices that allow talent to thrive and set new performance benchmarks, with people’s agenda at the center of it all. It had earlier also certified the e-commerce companies as one among India’s top 3 best e-commerce companies and top 10 retail companies to work for.

‘Great Place to Work’ is India’s largest annual survey of workplace excellence, based on employee feedback that gives a score on Trust Index and rigorous assessment through a Culture Audit, that evaluates the people practices of an organisation, covering the entire employee life-cycle. Great Place to Work Institute’s assessment methodology is recognized as rigorous and objective, and is considered as the gold standard for defining great workplaces across business, academia and government organizations.

The government proposes to incorporate a filter mechanism to identify goods based on country of origin and suggest alternatives. This will enable the government to ensure fair and equal treatment to domestic manufacturers and suppliers on the e-commerce platform.

The government has also proposed a "Fall-back liability" for every marketplace e-commerce entity in order to ensure that consumers are not adversely affected in the event where a seller fails to deliver the goods or services due to negligent conduct by such seller in fulfilling the duties in the manner as prescribed by the marketplace e-commerce entity.

E-commerce has seen strong growth in the country amid the pandemic as containment measures introduced millions to the convenience of online shopping, and prompted seasoned online shoppers to buy more.

Social distancing compulsions, massive smartphone base and reliable broadband have galvanized e-commerce uptake beyond metros, deep into smaller cities and towns.

24th June 2021, Mumbai:

Fuelled by an increasing demand from metros and Tier II and III cities, online fashion retailer Myntra expects the lingerie and loungewear segment to grow exponentially in 2021.

The category witnessed a record 300 per cent growth in 2020 and is expected to see more growth during upcoming end of season sale event from July 3 to 8.

The category witnessed more interest from consumers during the pandemic due to the rise in ‘work from home’ and option of ‘discrete delivery’ provided by the e-tailer.

The category continued to witness strong growth during April and May this year, despite the severe second wave. It grew by 200 percent year-on-year during this period. Myntra currently houses over 30,000 styles, from about 200 leading brands in the lingerie and loungewear category. Some leading brands on the platform include: Enamor, Amante, La Senza, Triumph, Dressberry and Marks & Spencer, etc.

About 60 per cent of demand in the segment is generated by metros and Tier I markets, although Tier II and III markets have a significantly higher growth rate.

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India’s leading premium menswear brand from Aditya Birla Fashion and Retail, Louis Philippe has launched a new campaign to commemorate the Father’s Day.

Christened as #ThanksDad, the campaign features young professionals thanking their fathers for all they did to raise them right. It celebrates the commitment, lifetime of responsibilities, challenges and ever lasting memories between fathers and children.

The 60 seconds video highlights the emotions of young professionals who are expressing their views of taking care of their father in these challenging hours. The video esthetically captures the real instances that a son and daughter come across while they are donning the role of dad to their father.

Louis Philippe campaign is also backed by an engaging social media contest. The initiative encourages participants to post a thank you video expressing the most memorable experience with their father and sharing it across social media platforms using the hashtag #ThanksDad. The winning entry will feature on Louis Philippe’s social media page.