Apparel Group to expand brand R&B Fashion with 200 new stores

Apparel Group is set to significantly expand its homegrown brand, R&B Fashion, by launching 200 new stores across the GCC and India by the end of 2025. Currently, the lifestyle fashion brand operates over 135 stores in the GCC region. This expansion will involve not just increasing the number of stores; but also creating customer-centric spaces.

The new stores will offer a broad selection of apparel catering to diverse consumer bases, enhancing the shopping environment to ensure it is welcoming and inclusive for all. With a focus on exceptional service, these stores aim to become the preferred shopping destinations, meeting the evolving needs and preferences of customers.

Starting the year with strong momentum, R&B Fashion has already inaugurated over a dozen new stores in the first quarter alone. The brand’s presence is set to grow further with planned openings in prominent urban centers across Saudi Arabia, the UAE, Bahrain, Qatar, and India.

The upcoming store openings will predominantly be in key cities within the GCC, such as Riyadh, Jeddah, Dammam, Dubai, Sharjah, Manama, and Doha. Additionally, significant expansion is planned in major metropolitan areas of India, with new stores in both high street and mall locations to ensure widespread presence.

R&B Fashion retails its own label of men’s, women’s, and children’s apparel and non-apparel products, including shoes, handbags, and accessories, all designed in-house. The brand has announced that all R&B products are ethically sourced and it actively participates in the internationally acclaimed Better Cotton Initiative (BCI), working towards sustainability and a safe and secure environment.