Go Fashions (India) partners Apparel Group for expansion in the UAE and Saudi Arabia

The parent company of the womenswear brand Go Colors, Go Fashions (India) has teamed up with the global retail giant Apparel Group to expand its presence in the UAE and Saudi Arabia over the next five years. The two companies have entered into a strategic franchise agreement to offer a diverse range of high-quality women's fashion products to customers in the GCC region.
Effective from May 14, 2024, the agreement will run until May 14, 2029. The agreement empowers Apparel Group to launch 13 new Go Colors stores across Saudi Arabia and the UAE.
Renowned for its vibrant bottom wear collection including leggings, trousers, palazzos, etc, Go Colors retails its products through its e-commerce store and various outlets across India.
The brand recently introduced a new range of Ikat textile bottom wear featuring colors such as pink and blue. Designed for relaxed summer days, the range enhances the brand's diverse offerings.