A brand by Fablestreet, Pink Fort has launched a new summer collection, titled ‘Indian Craft,’ that while paying homage to traditional printing techniques embraces modern Indian silhouettes.
Aiming to reimagine traditional Indian clothing for contemporary women, Pink Fort allows them to celebrate their modern sensibilities alongside traditional Indian ethos, says Neha Saluja, Design Head, Pink Fort.
The collection draws inspiration from three Indian handicraft techniques: Dabu, Ajrakh, and Batik. Dabu, deeply rooted in the heritage of Rajasthan, showcases intricate handblock prints in vibrant hues. Each outfit, meticulously crafted by artisans, tells a story of timeless beauty, blending seamlessly with modern geometric and floral patterns designed by in-house artists.
Renowned for its captivating layering of prints, Ajrakh captures nature’s essence with mesmerising visual effects. This age-old handblock technique merges with contemporary designs to create a collection that celebrates the harmony between traditional craft and modern aesthetics.
The Batik collection is where the fusion of art and culture comes alive, with meticulous wax application creating delicate patterns that dance with light and shadow. Each piece serves as a canvas of intricate motifs and vibrant hues, a testament to India’s rich craftsmanship interwoven with modern expression, says Saluja.
Indian Craft is Pink Fort’s first collection to unite these three Indian textile arts in one place. Each piece celebrates Indian heritage and artisanship, with fabrics handmade by skilled artisans. The collection features a blend of earthy and modern colors, ranging from classic whites and blues to blacks, reds, pinks, yellows, and browns. It includes kurtas, kurta sets, tops, and dresses with breezy silhouettes and cuts.
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