Reliance Retail's fashion and lifestyle brand, Azorte, has released a new ad campaign titled, ‘Your Safe Space,’ featuring actors Khushi Kapoor and Vedang Raina.

A brainchild of FCB Ulka, this campaign is set to be launched across all major channels including social media, TV, billboards, streaming platforms, and in-store events.

According to Nitin Sehgal, CEO, Azarto, through this campaign, the brand conveys the message of giving the Gen Z a place where they can truly be themselves. The brand also aims to leverage this campaign to position Azorte as go-to brand for trendy, high-street fashion.

Dhaval Doshi, Head-Marketing, adds the campaign aims to capture the real, everyday vibe of self-expression. The campaign aims to help consumers acknowledge that life is messy, with all sorts of mixed-up emotions. It's okay to change their mind; it's part of growing, not something to be ashamed of.

Launched in 2022,  Azorte specifically targets Gen Z shoppers who believe in staying abreast of the latest global fashion trends. Besides their physical stores, the brand also retails its products online through Ajio, Reliance's multi-brand e-commerce site.

Bollywood star Kartik Aaryan has teamed up with India’s leading premium sock brand, Supersox as the brand’s new ambassador. Known for his captivating charm, versatile acting, and effortless style, Kartik perfectly represents the blend of fashion, innovation, and comfort that Supersox embodies.

Known for ability to make both formal attire, like a sharp tuxedo, and casual street-style outfits look stylish, Aaryan is a popular fashion icon. His partnership with Supersox further emphasizes his focus on premium quality, sophistication, and a modern edge. Just as Aaryan is redefining Bollywood stardom, Supersox is redefining everyday essentials for consumers who value elegance, quality, and innovation.

With his unique ability to connect with people of all ages, Aaryan perfectly embodies the spirit of Supersox, says Harsh, Director, Supersox. Through this collaboration, the brand pushes  boundaries to showcase the individuality and aspirations expressed by everyday items.

Catering to India’s evolving fashion preferences, Supersox is transforming the socks market in the country.  It uses unique materials like naturally antibacterial bamboo, combined with trendy patterns and high-quality designs to make its socks. The brand delivers exceptional quality and a touch of elegance in every pair, offering a wide range of socks for all age groups, ensuring both style and comfort.

Through this partnership, Supersox continues to cater to India's premium market while raising the standards of functional fashion. The collaboration signifies a shared commitment to pushing boundaries and making everyday wearables a celebration of personal style and innovation.

Denim brand Spykar is launching an Eid campaign in collaboration with popular Indian digital content creator, Faisal Shaikh, also known as Faizu.

Titled ‘Eidi that always stays with you,’ the campaign aims to promote Spykar's denim collections as ideal gifts for the upcoming Eid festival.

In the campaign, Shaikh highlights his choice of Spykar for his Eid gifting, emphasizing the concept of meaningful gifts that endure beyond a fleeting moment. He shares his perspective on

‘Eidi that stays with you,’ connecting it to experiences, milestones, and everyday life.

Sanjay Vakharia, CEO, Spykar, states, the campaign intends to inspire people to select gifts with lasting significance. He compares the enduring nature of strong relationships to the lasting quality of denim, noting that good denim, like good relationships, evolves over time and becomes an integral part of one's identity.

Established in 1992, Spykar currently boasts over 2,250 retail touchpoints, including more than 300 exclusive brand outlets.

Partnering with the Indian Premier League (IPL) team, Chennai Super Kings (CSK), footwear brand Ludic has become their official footwear partner for the 2025 and 2026 seasons.

The brand has also launched a special CSK-inspired footwear collection comprising sneakers and sliders to celebrate this collection.

Through this partnership, Ludic aims to broaden its national reach by leveraging CSK's large and dedicated fan base. The brand plans to establish exclusive kiosks at all of CSK's home games at Chepauk Stadium to enhance fan engagement.

Ishit Jethwa, Founder, Ludic, states, an iconic franchise, CSK makes this collaboration a significant step in the brand's expansion. Established with aim to cater to the needs of young aspiring India, the partnership provides the brand with the required national exposure.

The collaboration aims to launch multiple products along with a series of engaging activities across online and offline platforms throughout the year.

The CSK collection is available for purchase on Ludic's website, various e-commerce platforms, and CSK's official online store.

One of India’s leading fashion and lifestyle platforms, Myntra has launched the Tommy Hilfiger Innerwear collection for men. Currently available in the brand's offline stores, the collection will now also be available to customers on Myntra.

Designed for both comfort and style, the collection offers a wide variety of products such as trunks, briefs, boxers, and boxer briefs.

These products have been crafted from premium fabrics like supersoft cotton, modal, microfiber, and moisture-wicking material for a luxurious yet comfortable wearing experience.

 Conforming to the brand’s commitment to ethical practices, the collection incorporates regenerative and organic cotton in many of its key pieces. This makes the collection not only stylish but also sustainable. Strengthening its presence in the mass premium segment of the Indian market, Tommy Hilfiger caters to consumers who demand both high-quality products and a sustainable approach to fashion.

 Jayanti Ganguly, Vice President - Category Management, Myntra says, as the men's innerwear category continues to grow rapidly on the platform, this launch reflects Myntra’s commitment to providing high-quality, fashionable options that cater to the evolving needs of today’s customer.

Nitesh Kanchan, CEO - AFL Digital, adds, the launch of Tommy Hilfiger Innerwear on Myntra brings premium-quality innerwear to fashion-conscious consumers in India, redefining everyday essentials with elegance and comfort.

The association with Myntra allows Tommy Hilfiger to tap into one of the fastest-growing categories on the platform, while further reinforcing Tommy Hilfiger’s footprint in India, with over 10,000 styles available across menswear, womenswear, watches, wearables, and accessories on Myntra. Additionally, shoppers will be enabled to over 70 styles from Tommy Hilfiger’s underwear catalogue.

Tommy Hilfiger’s strategic move into India’s growing innerwear market further solidifies its position as a leader in the mass premium fashion segment, bringing quality products that cater to the modern consumer’s preferences for both style and sustainability. 

Russian designer Za Za will present their collection at the upcoming Lakmé Fashion Week (LFW), in partnership with the Fashion Design Council of India (FDCI), on March 28 at the Jio World Convention Centre in Mumbai.

This showcase is a part of the FDCI's Designer Exchange Program with the Russian Fashion Council, an initiative aimed at strengthening cultural connections between India and Russia.

Za Za's collection will feature darkly colored coats, bold statement capes, and structured tailored ensembles.

Sunil Sethi, Chairman, FDCI, says, the Council has been actively promoting cultural exchanges with various nations.  Its collaboration with the Russian Fashion Council, through this designer exchange program, will help further reinforce those ties.

A streetwear brand launched in 2020, Bonkers Corner plans to invest Rs 60 crore to establish a new sustainable manufacturing facility in Murbad, Maharashtra.

Expected to be operational within the next two years, the new manufacturing unit will span a across 600,000 sq ft.

Occupying 200,000 sq ft, the current manufacturing facility produces 200,000 pieces per month. The new faculty will increase this capacity to 400,000 pieces per month, states Shubam Gupta, Founder.

In addition to its online presence, Bonkers Corner also plans to invest an additional ₹40 crore to support its offline expansion plans.

The brand currently operates 13 stores – three in Pune, three in Mumbai, and one each in Guwahati, Ahmedabad, Surat, Hyderabad, Bangalore, Indore, and Lucknow. It plans to open 15 new stores in the upcoming fiscal year, focusing on North India.

All of the brand's stores are company-owned and company-operated. Its average store size ranges from 2,500 to 3,000 sq ft, and the capital expenditure (CAPEX) required to open one store is Rs 2.5 crore, explains Gupta.

Currently, the brand's direct-to-consumer (D2C) website accounts for 60 percent of its revenue, marketplaces contribute 10 per cent, and retail stores generate the remaining 30 per cent.

Presently, the brand offers oversized t-shirts, bottom wear, and a premium collection. Moving forward, it plans to expand into new categories, including women's wear, such as dresses, shirts, and denim, adds Gupta.

Currently, bottom wear accounts for 60 per cent of the brand's revenue, while t-shirts contribute the remaining 40 per cent.

Having experienced a 50 per cent Y-o-Y growth, Bonkers Corner has an EBITDA profitability of 16 per cent. The bootstrapped brand closed the last fiscal year with Rs 100 crore in revenue. This year, it plans to increase revenues to Rs 140 crore Rs 200 crore by the end of the next fiscal year.

Over the next two years, the brand also plans to expand internationally, starting with Dubai and Gulf countries, adds Gupta.

LF's flagship brand, Hazzys, is making its debut in the Indian market, aiming for significant growth as it celebrates its 25^th anniversary. The brand plans to establish itself as a leader in ‘premium casual’ fashion globally.

LF has recently signed a strategic export agreement with Asian Brands Corporation, an Indian company, to facilitate its expansion. Hazzyswill open its first standalone store in India in the latter half of this year, with plans to launch over 10 stores within the next three years. This marks the first time a Korean fashion brand has opened its own dedicated store in India.

Based in Bengaluru, India, Asian Brands Corporation is a brand investment firm. This venture is the result of LF's three-year market research into India. The Indian premium casual fashion market already features international brands such as Polo Ralph Lauren, Lacoste, and Tommy Hilfiger, and there's a strong demand for classic fashion among the growing middle class. Hazzys intends to introduce its ‘Iconic’ collection, leveraging its successful strategies from other Asian markets like China, Taiwan, and Vietnam.

According to a McKinsey report, India’s non-luxury fashion market is projected to grow by 12 per cent to 17 per cent this year, surpassing growth rates in the US, Europe, and China. The luxury sector is expected to grow by 15 per cent to 20 per cent. India's middle class, numbering 430 million, presents a significant consumer base.

Hazzys has achieved high growth rates in overseas markets like China, Taiwan, and Vietnam. Overseas sales of the brand’s ‘Iconic; series increased by 478 per cent in 2023 compared to 2022, and is projected to grow another 106 per cent from 2023 to 2024. This significantly exceeds the overall growth of the ‘Iconic’ collection domestically and internationally. Last year,

Hazzy’s total global sales grew by approximately 15 per cent.

Since entering the Chinese market in 2007, Hazzys currently operates over 530 stores there. It was also the first Korean fashion brand to enter the Taiwanese market in 2013 and the first Korean casual brand to enter the Vietnamese market in 2017, solidifying K-Fashion's presence in Asia.

Birla Cellulose, a part of the Aditya Birla Group, made a striking impact at "Jaipur Times Fashion Week" with an exclusive showcase featuring its eco-conscious fabric, Livaeco. The collection, created in collaboration with Indoera, Juniper, and Holly Hock, highlighted a seamless blend of style and sustainability, reinforcing the brand’s commitment to responsible fashion.

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The highlight of the event was actress Tejasswi Prakash, who graced the runway as the showstopper for Livaeco. Known for her impeccable style and strong advocacy for sustainable fashion, she wore a specially curated ensemble that embodied the essence of fluid fashion with a lower environmental footprint.

Livaeco’s collection presented a fusion of tradition and modernity, offering stylish ensembles crafted with responsibly sourced fibers. These fabrics contribute to reduced water consumption and lower carbon emissions, making each garment an eco-friendly choice.

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Speaking about her association with Livaeco, Tejasswi Prakash said, “Fashion is an expression of identity, and it’s inspiring to see brands like Birla Cellulose making sustainability a part of style. This collection beautifully merges elegance with responsibility, and I’m thrilled to walk the ramp in a look that represents eco-conscious fashion.”

Manmohan Singh, Group Executive President and Chief Marketing Officer of Birla Cellulose, emphasized the brand’s vision, stating, “At Birla Cellulose, sustainability is an ongoing journey. Livaeco enhances our commitment with responsibly sourced raw materials, minimal water use, and low greenhouse gas emissions. Its unique traceability solution ensures complete source credibility, allowing consumers to make informed eco-friendly choices.”

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Jaipur Times Fashion Week served as a platform for innovation in fashion, and Livaeco’s showcase set new standards in sustainable couture. Bringing together designers, fashion enthusiasts, and industry leaders, the event underscored the transformative power of responsible fashion, reinforcing Livaeco’s role in shaping a greener future, one stylish step at a time.

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Business-to-consumer fashion fair, Sutraa launched a multi-brand shopping event in Raipur on March 21, 2025. Launched at the Babylon International, the event aims to connect emerging brands with shoppers in the Chhattisgarh state capital.

Showcasing spring and summer women's fashion, the event will run until March 23, 2025.  It will focus on premium labels to highlight Indian design and entrepreneurship.

On March 28, Sutraa will move to Kolkata to host a shopping fair at the city's Royal Bengal Room City Centre - 1. The Kolkata event will feature a similar product selection to the Raipur edition, with several West Bengal labels scheduled to participate.

Sutraa has traveled to various cities this March, holding fashion fairs in Patna, Kanpur, Hyderabad, Vizag, and Nagpur. The event organizer, Sutraa Exhibitions organizes exhibitions across India to help local brands increase visibility and connect with new customer demographics.