TT Brand’s innerwear and outerwear collections received an enthusiastic response from dealers and wholesalers across the NCR region at a dealer meet held on Sunday, 13th April 2025, at Grand Imperia Banquet. The event saw participation from around 300 wholesalers and distributors who praised the brand’s offerings and encouraged further expansion in sales and distribution.

The gathering began with a warm welcome from Joint Managing Directors Muskaan Jain and Jyoti Jain. Sanjay K Jain, Managing Director of TT Limited, addressed the gathering, assuring full support and collaboration with dealers. Founder Chairman Rikhab Chand Jain highlighted TT’s strong market presence and commitment to value-for-money products available across Delhi-NCR.

Executive Director Hardik Jain expressed gratitude for the continued support from dealers and emphasized the importance of timely payments and trust in building long-term partnerships.

The company also extended appreciation to the Hosiery Dealers Association and key members of the Wholesale Hosiery Association (WHA) for their presence, reaffirming TT Brand’s dedication to growing together with its dealer network.

Fast-fashion giant Shein is renegotiating its global sourcing partnership with India's Reliance Retail and might significantly scale back the deal. This shift reportedly follows pressure from Beijing, discouraging Chinese companies from moving production overseas amid ongoing trade disputes, particularly concerning US tariffs.

Tariffs imposed during a previous US administration sparked concerns in China that manufacturers would relocate to avoid duties, potentially favoring countries like India. While companies like Apple have moved some production to India, major Chinese brands have largely kept manufacturing within China, even while producing locally for the Indian domestic market.

Although Shein is headquartered in Singapore, most of its manufacturing remains in China. Sources indicate Shein was eager to reduce this reliance and significantly increase sourcing from India.

Shein re-entered the Indian market in February 2025 through a standalone app developed and managed by Reliance Retail Ventures. This occurred nearly five years after a ban during heightened India-China border tensions. Aiming beyond retail, their partnership planned on creating an export platform for Indian small and medium-sized businesses (SMBs) involved inb apparel and textiles. Shein had committed technology and expertise to integrate around 25,000 SMBs, establishing a parallel global supply chain based in India – a plan now facing uncertainty.

India’s government previously confirmed the platform would be domestic, hosted on infrastructure that Shein could not access, nor would it have rights to the data. Shein and Reliance are reportedly trying to find solutions regarding the latest directive from Chinese authorities.

Despite these hurdles, Shein's 2024 global sales increased by 19 per cent to $38 billion, though net profit declined by nearlry 40 per cent to $1 billion, according to international news reports.

The potential scale-back contrasts with India's booming fast fashion market, which expanded by 30-40 per cent in FY2024 despite slow overall consumer spending and is projected to hit $50 billion in sales by 2030-31.

Making its debut in Indian market, womenswear brand Poppy Paro has launched its first collection, 'Endless Summer,' along with a direct-to-consumer e-commerce store.

Featuring a modern, bohemian aesthetic, the youthful premium apparel labe caters to globally focused print enthusiasts. 

The brand's debut women's wear collection showcases artistic prints on retro-style shift dresses and flowy halter dresses with a bright and feminine color palette. Rainbow checkerboard fabrics appear on more androgynously cut sets, and the line offers a wide array of 'day-to-night' style looks. While some silhouettes in the collection are inspired by western wear, others, like kaftans, have a more fusion-style aesthetic.

The brand’s new collection embodies a touch of elegance, a whisper of grace, and the undeniable strength of modern femininity, states the brand. Its debut campaign has a vibrant style and presents its youthful garments in an understated way.

With an aim to strengthen its digital presence in India, innerwear brand VIP Clothing has collaborated with quick commerce platform Zepto. The partnership will enable VIP will to make innerwear products from leading brands like Frenchie, Feelings and VIP, available for purchase on the Zepto platform with doorstep delivery in minutes.

The platform will make these products available in multiple cities including  Mumbai, Delhi NCR, Bengaluru and Chennai.

Devendra Meel, Chief Business Officer, Zepto states, the platform’s has aimed to provide users with fast and reliable access to daily essentials, and this partnership enhances that mission.”

Sunil Pathare, Chairman and Managing Director, adds, the brand’s partnership with Zepto represents a significant step towards enhancing the shopping experience. As it expands into quick commerce, it looks forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases.

Having earlier partnered with Swiggy Instamart, VIP Clothing plans to further expand its presence across leading digital platforms in the coming months. 

Pepe Jeans London pays a tribute to the brand’s British origins by launching the Summer 2025 Campaign. Inspired by classic university towns across the UK, the campaign highlights those iconic locations that provide the ideal setting for the brand’s new collection that merges timeless appeal with the confident and cool attitude that defines Pepe Jeans.

Highlighting the denim lifestyle, the brand’s new collection for this season emphasizes on cream and white denim pieces. Signature items of this collection include tencel shirts and jeans in Pepe's iconic light wash, while blue and white stripes introduce a summery touch to knitwear and shirts for both men and women. These versatile stripes add a touch of sophistication and elevate casual pants or statement jumpsuits.

The collection also features college-inspired casual looks, perfect for transitioning into warmer weather. Lightweight jackets, polos, and linen shirts capture the easygoing spirit of summer while maintaining a contemporary edge.

Featuring the brand's global ambassador, actress and entrepreneur Kriti Sanon, and Canadian model Simon Nessman, the campaign brings the collection's vision and inspiration to life, capturing the essence of the UK's classic collegiate charm combined with the relaxed style of Pepe Jeans. Each look embodies the brand's commitment to denim-focused fashion while celebrating its rich British heritage.

Launched in Bengaluru in 2024, new Indian luxury ready-to-wear brand Alamelu plans to expand into the United States market.

Currently available in Printemps and many other multibrand stores in France, Alamelu was launched by Radharaman Hari Khothandaraman, an entrepreneur with 20 years of experience. He has been making clothes under the label Advaya for the Indian market and owns several factories in Benglauru.

Describing his new women’s luxury collection as ‘not minimal, Khotandaraman says, the collection targets modern women who want to pair things themselves. The collection offers chic and classic separates that have been made with minute attention to detail and are very textile focused, he adds.

Comprising 60 garment pieces, this fall collection offers sharp, sculpted blazers, bomber jackets, high-waisted trousers and tailored coats, along with sheer blouses layered under textured ensembles. It also includes bias-cut dresses, statement overcoats and refined separates.

Transitioning easily from day to evening, the collection is made from 100 per cent silk, along with wool-silks, silk-blended jacquards, finely textured wool-silks and sheer weaves. 

Alamelu plans to launch its Spring 2026 in either June or July 2025 in Paris. The brand will showcase another Spring 2026 Capsule Collection in Paris in September 2025. Through these collections, the brand aims to create a global design label rooted in India and offering a distinctly contemporary yet classic vocabulary, notes Kothandaraman,

A designer brand by Apurva Shah, Label Apurva has launched its size-inclusive and sustainable spring/summer 2025 collection titled ‘Heavenly Hues.’

Celebrating India’s rich artisanal heritage of Kalamkari, the collection features handcrafted co-ord sets, breezy shirt dresses, and festive-ready separates. These pieces showcase intricate hand embroidery, zardozi work, and appliqué techniques, complemented by rich surface textures.

According to Label Apurva, every garment in the collection is crafted using environmentally conscious materials through ethical, small-batch production methods.

Shah says, the brand changes the perception of fashion being a celebration of just a certain type of body. It aims to create a space for people to been seen, empowered, and beautiful in clothes that honor both their identity and their culture.”

More than being just add-ons, sustainability and inclusivity are the pillars of this brand. It proves that luxury can be welcoming, expressive, and deeply rooted in Indian values, adds  Shah.

Label Apurva currently sells its collection through its e-commerce platform and its flagship store in Juhu, Mumbai. The brand plans to partner with multi-designer platforms such as Pernia’s Pop-Up Shop, Ensemble, Aza, and Nykaa Fashion to broaden its presence across India.

Brandman Retail is strategically expanding its presence to meet the changing needs of the Indian market. The company is strengthening its reach in major metropolitan areas and smaller cities, expanding its collection of brands, and improving its online sales capabilities to provide a smooth, integrated shopping experience for customers, notes Kashika Malhotra, Head-Business Development.

To offer a wider variety of products, Brandman Retail is forming new partnerships with international brands, further enhancing its premium offerings. As the exclusive licensee for Rockport in India, the retailer is dedicated to promoting products ‘Made in India,’ complying with local manufacturing regulations and effectively addressing BIS restrictions.

Furthermore, the company is investing in creating engaging retail experiences, developing immersive shopping environments that boost customer interaction and reinforce its position as a leader in premium athletic and lifestyle retail.

Founded by Arun Malhotra with the goal of making high-end global sports and lifestyle brands available to discerning Indian consumers, Brandman Retail initially focused heavily on market research, trend analysis, and strategic brand positioning. Over time, this vision has broadened to prioritize sustainability, enhance the customer experience, and drive growth across all sales channels, ensuring continuous adaptation to evolving market demands and consumer preferences.

Brandman Retail’s selection of brands and products is guided by thorough market research and deep understanding of customer preferences. The company prioritizes premium quality and sustainability, ensuring every brand aligns with its commitment to responsible consumption.

Additionally, the retailer remains flexible in adapting to changing consumer tastes and technological advancements, consistently offering a product range that appeals to the modern Indian consumer.