Arrow redefines men’s fashion with new AW 24 collection

23 October 2024, Mumbai

A leading name in premium menswear, Arrow has unveiled its Autumn-Winter 2024 (AW24) collection with an aim to redefine men’s fashion. The brand plans to achieve this by seamlessly merging innovative fabrics with timeless designs. Tailored for the dynamic lifestyle of today’s modern man, AW24 collection exemplifies Arrow’s commitment to superior quality, versatility, and sophistication.

The collection features a wide array of styles designed to meet the diverse needs of contemporary men. Prominent amongst these is the Auto pressrange that offers non-iron fabrics with impressive DP ratings of 3.5 and 4.0, ensuring a crisp, wrinkle-free appearance for professionals who require a sharp look throughout the day without the hassle of ironing. For those prioritising flexibility, the Auto press FLX variant introduces stretchable fabrics that move with ease, delivering all-day comfort without compromising on style.

For men leading active lifestyles, the Dynamaxrange offers UV protection, anti-static properties, and odor resistance. Whether commuting or navigating a long workday, these features ensure consumers stay fresh and confident throughout the day.

Combining premium cotton fabrics with travel-friendly designs, Arrow’s Velocity collection offers pieces that help customers maintain a polished appearance from takeoff to touchdown.. The Air Soft line delivers unmatched comfort with breathable, soft-to-the-touch fabrics for customers seeking lightweight luxury. The range ensures maximum wearability all day long.

Meanwhile, Arrow’s Moments collection, including the 1851 and Italian Elegance sub-lines, highlights the brand’s rich heritage, featuring luxurious weaves and exquisite craftsmanship that add a touch of extravagance to any wardrobe.

Anand Aiyer, CEO, Arrow says, reflecting the brand’s dedication to innovative design and superior quality, the brand’s AW24 collection is tailored for the modern man who values both style and functionality. The range offers versatile, comfortable, and sophisticated pieces that enable customers to look their best, no matter the occasion, he adds.

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