Numero Uno plans expansion across channels over next few years

16 August 2025, Mumbai 

Numero Uno plans to expand across both physical and digital channels over the next few years.

From a small beginning in Delhi market stall in the 1980s, Numero Uno has grown into a major player, celebrated for its quality, innovation, and dedication to sustainability. Originally known for its denim, the brand now offers a wide range of apparel, including shirts, jackets, and, most recently, cargo pants.

The brand’s primary revenue stream comes from its brick-and-mortar stores, which account for over 75 per cent of its business. Exclusive brand outlets (EBOs) are the top performers, followed by company-owned stores, which provide the brand with full control over the customer experience.

Numero Uno is strategically expanding its physical footprint in India's Northeast and Western regions, as well as in the states of Bihar and Jharkhand. This push aims to achieve full pan-India coverage before considering international markets.

While offline sales lead, the brand is actively growing its digital presence. It’s currently available on major e-commerce sites like Ajio, Flipkart, and Myntra, in addition to its own direct-to-consumer (D2C) website. The company is also exploring entry into the fast-growing quick commerce market.

Numero Uno boasts a robust retail network that includes over 250 EBOs, 50 company-owned stores, more than 350 multi-brand outlets, and over 500 partner locations like Shoppers Stop.

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