13 May, Mumbai 2025
Bringing together artists and sneakerheads to celebrate the launch of their new’Gel-Ds Trainer 14 sneaker range, Japanese athletic wear brand Asics hosted an event at the nightlife hotspot Late Checkout in Mumbai. The event even featured an Asics Sportstyle-branded double-decker bus and drew inspiration from the fashion and street culture of the 2000s.
Rajat Khurana, Managing Director, Asics India and South Asia, says, inspired by the original design from 2009, the launch of the Gel-Ds Trainer 14 collection reflects its commitment to the 'SportStyle' segment. With this collection, the brand launches a whole lifestyle segment that smoothly mixes its high-performance history with today's street style."
The event highlighted Asics’ growing Sportstyle category, which aims to connect their performance background with everyday fashion. The event featured interactive experiences, including a memory wall where they shared moments and stories related to the brand. It presented the Gel-Ds Trainer 14 as a lifestyle sneaker that balances a retro look with modern comfort.
Designed for both men and women, the Gel-Ds Trainer 14 features the original design on the side, open mesh details, and a lightweight build. The sneaker sells for ₹9,999 and comes in Truffle Gray/Pure Silver and White/Tai Chi Yellow, available at Asics stores and online.
