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12 August 2024, Mumbai

Marking a significant step towards its expansion, prominent pop culture products company, the Souled Store has opened its first flagship store in Delhi. Founded in 2013, The Souled Store began by selling authentic, high-quality pop culture merchandise to India. Growing rapidly, the company has, over the years, established over 200 partnerships with major entertainment giants like Netflix, Disney, Warner Bros., and the Harry Potter franchise, solidifying its reputation for offering genuine, licensed products.

From the beginning, The Souled Store focused on profitability and sustainability, operating without external funding for its first five years. The company prioritised revenue generation from its initial sales, forming strong partnerships to enhance brand credibility and delivering outstanding customer experiences to build loyalty.

The opening of the brand’s flagship store in Kamla Nagar underscores its commitment to expand physical presence and deepen customer engagement. Featuring an extensive range of merchandise, the expansion reflects The Souled Store's evolution from a startup to a leading player in the pop culture market.

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