DLF Mall of India adds 20 new brands in its Mall

30th October 2021, Mumbai:

DLF Mall of India in Noida has on-boarded more than 20 new brands in the September quarter.

These cover retail stores across fashion, beauty, electronics, and food and beverage. The aim is to open another five stores by the end of October. The property has upgraded its retail and food and beverages portfolio by bringing in newer brands and first-of-its-kind concepts.

DLF Mall of India has opened three new international fashion brands: the first ever Nike Rise flagship store in the country, Levi’s Tailor Shop and global lifestyle brand Guess. The beauty category was further strengthened by the country launch of Anastasia Beverly Hills. Other newly introduced brands include home-grown labels such as Fizzy Goblet, Miarcus and House of Fett.

The markets are seeing a resurgence due to pent-up demand.Malls, however, were slow to recover from covid-19 induced lockdowns as shoppers preferred to shop in open markets, and local, state-level restrictions on shopping centers led to restricted opening of malls. Rating firm Crisil said revenues of shopping malls declined 45 per cent last fiscal; it expects revenues of shopping malls to grow 45 per cent to 55 per cent this fiscal.With increasing inoculation, and life returning to normalcy, the retail industry is confident of seeing an upward swingin business.

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