Doodlage launches new clothing range made from plastic bottles
11 December 2024, Mumbai
To reduce its environmental impact, sustainable clothing brand Doodlage has launched a new bright clothing range made from plastic bottles.
Titled, ‘Cara Top,’ the collection features bold, abstract prints alongwith a playful, loose silhouette. The range enables Doodleage to blend sustainable production with new designs to encourage shoppers to choose sustainable garment options.
Kriti Tula, Founder, Doodlage, says, the industry has worked through the years to disconnect consumers from fashion’s impact on the environment. Brands need to expand their research on the impact of consumers’ shopping behavior on the world.
Described as ‘India’s most loved eco-fashion label,’ Doodlage was launched in partnership with Paras Arora in New Delhi in 2013. The internet first brand retails from its direct to customer e-commerce store as well as with an array of multi-brand retailers.
