11 December 2024, Mumbai
The exclusive socks brand from Rupa & Company, Rupa Frontline has launched a new brand identity and campaign to transform the accessory market. Catering to men, women, and children, the campaign aims to connect with the young audience.
Titled, ‘Pehen Liya to Pehen Liya, the new campaign encourages individuals to embrace confidence, comfort, and style in every step they take—whether walking, running or simply lounging. The campaign highlights the contribution of socks in customers’ seamless transition through different moments in life while emphasising comfort and confidence.
Vikash Agarwal, Director, Rupa & Company shares, the new campaign offers a blend of style with substance, bringing an element of fun to customers’ everyday lives. The brand’s new logo has a bold, international appeal. The brand’s new socks range is available in solids, stripes, geometric shapes, and prints.
Rupa Footline offers a wide variety of socks catering to different demographics and occasions, including formal, comfort, sports, and premium collections for men, as well as fashion, woolen, and cotton socks for women. The brand also provides fancy school socks for children and a versatile footlet collection suitable for all age groups. The new designs incorporate solids, stripes, geometric patterns, and prints, offering stylish and versatile options for every mood and personality.
The collections are now available for purchase on Amazon, Flipkart, Rupa Online Store, and leading retail outlets across India. With this new campaign and identity, Rupa Footline is ready to capture the attention of style-conscious, modern consumers while establishing itself as a go-to name in the accessories category.
