Jaypore launches new campaign to endorse wedding wear collection
11 December 2024, Mumbai
An ethnic wear brand from Aditya Birla Fashion and Retail, Jaypore has launched a campaign titled, ‘Maahi Ve: The heart and soul of wedding to endorse its latest wedding collection. This campaign will help Jaypore showcase its new collection through a visually engaging content, collaboration with creators and targeting online activations.
Radhika Chhabra, Creative Head, Jaypore, says, by reimagining occasion wear for the wedding season, and offering thoughtful gifts to modern couples, the campaign not just celebrates the coming together of families, cultures, and traditions but also pays a tribute to the vibrant spirit of Indian weddings.
Each piece in this collection reflects the brand’s unwavering commitment to India’s craft heritage by offering something truly special for those who value artistry and authenticity, she adds.
Comprising banarasi sarees, hand embroidered kurtas, jewellery pieces and artisanal home décor, etc, the new wedding wear collection will be available for purchase on e-commerce marketplaces and Jaypore stores across India.
