Forever New to strengthen omnichannel presence in India

Australian women’s fashion brand Forever New plans to strengthen its omnichannel presence in India in partnership with Ace Turtle. The association will help Forever New make inroads in the Indian fashion market and boost sales in coming years.

Dhruv Bogra, Country Manager, Forever New says, his brand aims to improve consumers’ shopping experience by creating a strong technological foundation. Ace Turtle’s scalable solution will help the brand strengthen its digital business, he adds.

Nitin Chhabra, CEO, Ace Turtle explains, COVID has blurred the lines between online and offline retail. The company’s omnichannel platform Rubicon will enable Forever New to improve business efficiency and accelerate business growth across channels.

Founded in Melbourne, Australia, Forever New has over 250 stores in 12 countries. Apart from exclusive stores in India, the brand is also available in Shopppers Stop, Iconic, Kapsons, and others.