HRX to launch sports and fitness category

Activewear brand HRX will enter the sports and fitness category in collaboration with Flipkart. The brand expects the category to contribute 15 per cent to total revenues, says Afsar Zaidi, Co-founder and CEO. It currently focuses on the apparels category which contributes 60 per cent to its revenues while the footwear segment contributes 35 per cent and accessories contribute 5 per cent to overall revenues.

In the apparel category, the male and female breakup has shifted from the 70:30 r.atio to 65 percent and 35 percent, currently, adds Zaidi. The footwear category got the maximum traction last year, unlike in previous years when the category saw a gradual increase in the percentage it was garnering in overall HRX sales. HRX also launched wireless audio devices last year .

This year, it plans to enter three categories. It has partnered a brand called Noise to launch tech products. It also plans to foray into the grooming and nutrition categories.