Jack & Jones Junior, Vero Moda Girl partner Wizkids to foster young creative talent in fashion
03 March 2025, Mumbai
Jack & Jones Junior and Vero Moda Girl have launched Artventure – an art competition to foster young creative talent in partnership with student outreach program, Wizkids.
Reaching over 10,000 children, Artventure offers participants the unique opportunity to see their artwork transformed into actual fashion pieces. Winning designs will be produced and sold at Jack & Jones Junior and Vero Moda Girl stores, both in-store and online. The name of each of the young artis will be featured alongside their design, marking a significant milestone. This initiative strengthens brand engagement with young audiences and cultivates future brand loyalty.
Running from February 16 to May 30, 2025, the competition features three phases. Participants will have to first register online and receive theme guidelines. Younger children (4-7 years) will color pre-drawn artwork, while older children (8-14 years) will create original designs inspired by a summer theme. Entries can be submitted online or in-store.
In the second phase, the Shortlist & DIY Kit Challenge, 200 shortlisted participants will receive a T-shirt DIY kit from brand stores. Older kids will use cotton canvas boards and paints, while younger participants will use art paper and crayons. Their final pieces will be submitted in-store for judging.
Winners of the competition will be announced in the final phase, with three selected from each brand. Their designs will be transformed into exclusive fashion items, featuring their names, and sold at Jack & Jones Junior and Vero Moda Girl stores and online. Winners will also feature in a social media campaign, celebrating their transition from young artists to fashion designers.
The competition will enable Jack & Jones Junior and Vero Moda Girl to bridge the gap between art and fashion, fostering creativity, and inspiring young minds. The initiative will provide children with an opportunity to express themselves and make their mark in the fashion industry.
