Virgio launches debut heritage collection, ‘Artisans of Jaipur’
03 March 2025, Mumbai
Expanding its portfolio, sustainable fashion brand, Virgio has launched its debut heritage collection titled, ‘Artisans of Jaipur.’
A tribute to the centuries-old art of block printing where each garment is meticulously crafted by manually carving and imprinting designs using wooden blocks, the collection offers apparel pieces with a QR label to provide customers deeper insights into their origin.
Amar Nagaram, Co-founder CEO, Virgio states, more than just fashion, the collection is a movement to give artisans the recognition they deserve while keeping their craft alive in the modern world. The collection enables Virgio to bring to introduce the rich legacy of block printing to today’s consumers and offers styles that narrate a tale of culture, craftsmanship and sustainability. The collection is currently being sold on Virgio’s online store and retail outlet in Bengaluru.
