JadeBlue launches brand’s maiden MBO in Ahmedabad

28 February 2025, Mumbai

A leading name in men's fashion retail, JadeBlue has launched its first multi-brand outlet in Zundal, Ahmedabad.

This is the brand’s 41st store in India and spans 10,000 sq ft. It offers a curated selection of both national and international brands. Through this store, JadeBlue aims to offer a richer and more versatile shopping experience to customers while also staying true to its commitment to quality and style, according to a company official.

Founded in 1995 by Jitendra and Bipin Chauhan, JadeBlue is one of India's premier men's fashion retailers. Headquartered in Ahmedabad, the company offers a diverse range of apparel, from formal and casual wear to festive and ethnic attire, along with bespoke tailoring services. It operates over 80 stores across more than 40 cities and employs over 1,300 individuals.

Led by Jitendra Chauhan, Chief Managing Director; Bipin Chauhan, Managing Director and Shambhav Chauhan and Siddesh Chauhan, Executive Directors, JadeBlue focuses on modernizing business strategies and expanding digital outreach. The e-commerce division of the company is spearheaded by Khushali Chauhan who helps enhance the brand's online presence.

Led by a vision to deliver superior craftsmanship, JadeBlue provides exceptional customer experiences both in-store and online besides promoting sustainable practices. The launch of this multi-brand outlet signifies a strategic move to diversify offerings and cater to a broader customer base.

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