Label Ritu Kumar’s New Delhi Store to offer customers an immersive shopping experience
07 November 2024, Mumbai
One of India’s iconic fashion brands, Ritu Kumar aims to offer customers an immersive and modern shopping experience through its newly opened store at The Dhan Mill Compound in New Delhi.
Celebrating the brand’s hallmark tradition of blending India’s rich craft heritage with contemporary fashion, the store embodies a thoughtfully designed space that enhances the visual appeal of each of its displayed pieces through a unique color palette and lighting arrangement.
Embodying Kumar’s unique fusion of traditional artistry and modern elegance, the store blends timeless sophistication with contemporary sensibilities to cater to the new generation of fashion aficionados. It features the brand’s three distinct ranges: the classic ‘Ritu Kumar’ collection, the global and trend-forward ‘Label by Ritu Kumar,’ and ‘Ri,’ the exquisite bridal couture range. Each of these collections offers fashion choices to suit various tastes and occasions.
With over 50 stores across India and a growing global footprint, the brand Ritu Kumar continues to expand, supported by a team of over 800 employees known for their dedication to quality and customer satisfaction. The brand’s new store at The Dhan Mill Compound underscores its commitment to deliver a refined, customer-focused retail experience.
