Menswear brand Overlays launches new winter collection inspired by fire elements
07 November 2024, Mumbai
Men's wear clothing brand, Overlays has unveiled its highly anticipated winter collection. Embodying the raw essence of fire and strength, the new collection is designed for those who seek both warmth and resilience during the winter season. It is inspired by the elements of fire, and transcends traditional fashion to become a statement of power and inner strength.
Titled, ‘Ember: Steel Winter '24,’the collection features over 35 unique jackets that seamlessly blend streetwear aesthetics with the finest Indian craftsmanship. Some of its highlights include distinctive paisley prints, a mix of hand and machine embroidery, intricate zardozi and ari work, and varied washing techniques, catering to fashion-forward individuals who embrace adventure and bold style choices.
The collection was unveiled at a runway fashion show that served as the first major event celebrating the creator economy. Showcasing 13 models, the fashion show was set against an international-level art direction that delivered a visually captivating experience. It was further enhanced by immersive sound engineering and offered an engaging atmosphere that perfectly complemented the artistry of the collection.
Shlok Srivastava, Founder and CEO, Overlays Clothing, states, the collection helps the brand ignite a movement that highlights the significant role of the creator economy in shaping high fashion. The Ember Steel collection caters to the modern consumer, balancing functionality with innovative design. Whether facing the elements or making a bold style statement, these jackets are designed to offer both performance and sophistication.
Looking forward, Overlays plans to incorporate seasonal updates aligned with current fashion trends and expand the collection with complementary accessories. The brand is committed to exploring sustainable materials and practices to appeal to environmentally conscious consumers. Overlays also aims to host community-focused events and pop-up experiences in major cities, giving fans a chance to engage with the collection up close. These events will celebrate creativity and innovation, providing a platform for aspiring designers and influencers to showcase their talents.
