Pernia’s Pop-up Shop to raise Rs 250 crore in pre-IPO funding round

PernisPoPUpStudio

07 November 2024, Mumbai

Designer wear retailer Pernia’s Pop-Up Shop plans to raise Rs 250 crore in its pre-IPO funding round. The retailer plans to launch an IPO in the next 15 months and will use these funds to retire debts and expand its retail network.

The mandate to raise these funds has been granted to IIFL and Axis Global. The funds will be used to expand the retailer’s network in Mumbai and Delhi besides repaying existing debts to make Purple Style Labs debt free on a consolidated basis, says Abhishek Agarwal Founder, Purple Style Labs.

Pernia's Pop-Up Shop sells products of more than a dozen bridal and occasion wear labels such as Tarun Tahiliani, Falguni Shane Peacock and Amit Aggarwal. In 2023-24, the retailer’s revenues increased by 37 per cent Y-o-Y to Rs 508 crore.

In India, the wedding and occasion wear market has been traditionally serviced by local shops delivering made-to-order clothes, but over the past decade, brands such as Manyavar, Mohanlal, Tasva and Ethnix by Raymond have brought consistency in the celebration wear segment in terms of delivery and execution, albeit at lower price points than designer labels.

Latest Fashion news

Author’s Posts

  • India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

    Contemporary Indian lifestyle brand, India Circus by Krsnaa Mehta has expanded its apparel range by l...

    Avr 17, 2025

  • Crimzon launches new store to offer customized footwear in New Delhi

    Expanding its retail presence, footwear brand Crimzon has launched a new store in New Delhi.

    Avr 17, 2025

  • India Circus by Krsnaa Mehta launches new ‘Artisanal Co-ord Sets’ collection

    Contemporary Indian lifestyle brand, India Circus by Krsnaa Mehta has expanded its apparel range by l...

    Avr 17, 2025

  • Thread & Knot’s new Bengaluru store offers carefully selected clothing and accessories collection

    Contemporary fashion and lifestyle brand Th...

    Avr 16, 2025

  • Navyasa by Liva stuns with Spring Summer ’25 collection ‘Unified Contrasts’ at Fashion Week

    Modern elegance meets sustainable fashion

    DFU
    Inside Fashion Vol. 23 No. 2
    Azad
    EasiTex