Madame launches new scent with campaign starring Shanaya Kapoor

Expanding its fragrance offering in India, Jain Amar Clothing’s womenswear brand Madame has launched a new scent ‘Chaleur’ with a campaign starring brand ambassador and Bollywood celebrity Shanaya Kapoor.

More than just a fragrance, Chaleur is a journey that transcends boundaries, inviting wearers to experience a blend of cultures and fragrances that culminate in a truly unique olfactory experience, says Akhil Jain, Executive Director, Jain Amar Clothing.
 
Inspired by the historic French town of Grasse, the scent contains the zest of orange, saffron, and clary sage with a centre of jasmine and essence of cherry almond. Chaleur is Madame’s second fragrance launch to date following its maiden scent ‘Lueur’. The launch shows the business’ focus on the premium segment of the market and its campaign with Kapoor is designed to evoke ideas of French glamour mixed with Indian opulence. 

Launched as a western wear brand in 1993, Madame opened its first India store 2002. Today, the brand has over 500 retail outlets across the country. Focusing on Tier I and II cities for expansion, the brand aims to grow its business by 33.3 per cent in coming financial year.