Mellowdrama’s new collection, ‘AlterEgo’ blends versatility with bold designs

23 December 2024, Mumbai

‘AlterEgo,’ the new ready-to-wear collection by Mellowdrama blends versatility with bold design elements. The collection has been crafted from repurposed fabric waste and reflects the brand's commitment to eco-conscious fashion while celebrating individuality and self-expression.

Described as ‘a call to embrace your true self,’ the ‘AlterEgo’ collection aims to redefine wardrobe staples by blending versatility with daring design elements. The pieces are designed for everyday wear, yet they also make a bold style statement, embodying a fusion of comfort and uniqueness.

Featuring a diverse range of textiles, the ‘AlterEgo’ collection reimagines soft twills and breathable cotton into innovative silhouettes that range from casual to structured styles. The collection balances soft, flowing forms with sharply defined cuts. Its designs cater to a wide range by transitioning seamlessly from daywear to statement-making evening outfits. A few of the standout pieces in this collection include zipper-trimmed ruffled black sets that exude edgy sophistication, metallic trench coats with a futuristic flair, and fringed distressed denim that adds a rebellious touch to any outfit.

Designed by Aaina Mahajan, Creative Director, the collection embraces an innovative approach to sustainability. It helps the brand not just reduce environmental footprint by repurposing fabric waste but also transcend the traditional boundaries of design. The collection reiterates Mellowdrama’s aim to create meaningful and impactful fashion.

The ‘AlterEgo’ collection is available for purchase on Mellowdrama’s direct-to-consumer e-commerce platform and at its exclusive outlet in The Dhan Mill, New Delhi. With this collection,

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