Mohey launches campaign to transform print ads into digital shopping experiences

01 March 2025, Mumbai

Leading ethnic fashion brand, Mohey has launched an innovative campaign to transform traditional print advertisements into immersive digital shopping experiences, effectively bridging the gap between offline and online retail.

The campaign provides consumers with an access to an interactive 3D catalogue showcasing the brand’s latest wedding wear collection by scanning a QR code embedded within Mohey's print ads. This allows users to explore intricate embroidery, detailed fabric textures, and elegant designs, including lehengas, sarees, suits, and Indo-western outfits, through interactive zoom and rotation.

Enhancing the user journey, Mohey has integrated an AI-powered WhatsApp chatbot that provides personalized outfit recommendations and seamless shopping options. Customers can choose to visit their nearest physical store or make direct online purchases.

The campaign also features seamless CRM integration, enabling hyper-personalized shopping journeys, ensuring continued engagement, and facilitating retargeting strategies for a richer consumer experience.

Vedant Modi, Chief Revenue Officer, Vedant Fashions, states, this AR-powered print ad offers consumers a seamless and immersive way to explore the brand’s exquisite collections. By integrating Augmented Reality, AI-driven chatbots, and conversational commerce, Mohey redefines how modern consumers engage with ethnic fashion.

Conceptualized and executed in partnership with McCann Content Studio India, part of McCann Worldgroup, this industry-first collaboration highlights Mohey's innovative marketing approach, blending cutting-edge technology with creative storytelling to set a new benchmark for brand engagement in the fashion industry.

Customers can unlock this immersive, tech-driven shopping experience by simply scanning the QR code in Mohey’s latest print ad. Every interaction offers personalized recommendations and seamless access to Mohey’s digital ecosystem, redefining the future of fashion marketing.

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