Mufti expands store network with a new outlet in Raipur

One of India’s leading menswear brands, Mufti has expanded its store network by launching a new outlet at Ambuja Mall in Raipur. Renowned for its exclusive casualwear collections and pioneering alternative fashion trends, Mufti offers customers in Raipur a fresh and stylish shopping experience.

The new store in Ambuja Mall will cater to the fashion needs of the modern man, from casual wear to smart and stylish ensembles. The store showcases the brand's comprehensive range of products, including casual shirts, t-shirts, jeans, trousers, blazers, outerwear, and footwear.

The opening of this store marks another milestone in Mufti's continued growth and reflects its long-term vision of becoming India’s first global fashion brand with deep Indian roots.

One of India’s largest denim brands, Mufti was founded by Kamal Khushlani in 1988. The brand is ranked as the fourth most admired casualwear brand in the country. It is marketed and distributed by its parent company, Credo Brands Marketing.

Mufti’s journey began with a clear mission—to offer an alternative to the conventional ‘uniform’ style of mainstream fashion. The brand name ‘Mufti,’is a term that was historically used by the Colonial Indian armed forces to describe casual attire in contrast to uniforms, reflects this ethos. The brand’s first tagline, ‘Mufti – Anything Else Is Uniform,’ has evolved over the years to its current slogan, ‘Mufti – Alternative Clothing,’ reinforcing the brand’s commitment to providing distinctive and trendsetting fashion.