New Balance unveils new retail concept in Mumbai

One of India's rapidly emerging sports brands, New Balance has unveiled its innovative retail concept at Linking Road, Mumbai, alongside renowned cricketer Pat Cummins. This launch underscores New Balance's strategic expansion efforts, particularly in India, aimed at expanding its global footprint and consolidating its presence within the country.

Epitomising New Balance's fusion of sports and culture, the new retail concept caters to both fashion influencers and elite athletes. Through this concept, the store aims to showcase the brand's commitment to quality craftsmanship and ongoing pursuit of innovation. With a central seating arrangement, the store layout fosters community-building, encouraging customers to connect and draw inspiration from one another as they explore the diverse offerings.

A longstanding member of the New Balance family throughout his athletic journey, Australian cricketer Pat Cummins played a pivotal role in the launch day festivities, marking the brand's debut in Mumbai. He engaged in various media interactions, offered insights into his life beyond cricket, interacted with fans, and participated in friendly games. He affirmed, the brand will inspire the next generation of sports talent in India.