Next partners Myntra for debut India store launch in Pune

18 August 2025, Mumbai
UK-based retailer Next celebrated a major milestone as it opened its first Indian outlet in Pune.
Located at The Pavilion Mall, the outlet marks the UK fashion giant's debut physical presence in the country's vibrant western market.
The strategic move into India is made possible through a franchise partnership with Myntra, which secured local retail and distribution rights. This collaboration lays the groundwork for Next’s future growth across major urban centers.
Founded in 1864, Next has established itself as a leading fashion and home goods retailer in the UK, operating over 700 stores globally - with about 200 of them located across Europe, Asia, and the Middle East. Renowned for its contemporary and accessible approach, Next combines trend-focused styling with seamless omnichannel experiences.
Next's launch in India begins in Pune—a dynamic city known for its young demographic, educational hubs, and evolving fashion sensibility. The new store is a significant step in expanding LifeWear to Indian consumers and complements a growing retail footprint in the country.