Rediffusion receives creative mandate for JJ Valaya

23rd August 2021, Mumbai:

India’s largest independent ad agency Rediffusion has received the creative mandate for fashion brand JJ Valaya. The brand encompasses couture, ready-to-wear, ome and a CSR initiative, The Free Spirit Foundation (FSF).

JJ Valaya is a part of the pioneering group of Indian fashion designers who started the style revolution for Modern India. He is a founding member of the Board of Governors of the Fashion Design Council of India (FDCI) and the first official brand ambassador for global crystal giant Swarovski, a brand he continues to work with passionately.

JJ Valaya's enviable legacy of 28 years has earned him the title 'Czar of Indian Couture'.

YouTube Channel https://www.youtube.com/c/DFUPublications/videos

Founded in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan, Rediffusion Brand Solutions is one of India's most iconic advertising agency groups. The agency, known for its category defining work, has been responsible for building powerful brands over the years. Rediffusion's recent mega brand wins include SBI, Tata 150 years mandate, Liebherr & Tata Trusts. The agency group also continues to handle Tata Sons, Tata Motors, Parle, TVS Tyres, Taj, L&T Realty, Godfrey Philips, Eveready, HPCL, Audi, GSK, Danone, Sun Pharma, to name a few. The Rediffusion Group today comprises Rediffusion, Rediffusion Direct, Rediffusion Healthcare Communications, Everest Brand Solutions & Rediff.com. Rediffusion is now fully held by Diwan Arun Nanda & Ajit Balakrishnan.

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