Sabyasachi Couture appoints Manish Chopra as new CEO
17 July, Mumbai 2025
Renowned luxury fashion label operating under the Aditya Birla Group, Sabyasachi Couture has appointed former Shein India executive Manish Chopra as its new Chief Executive Officer.
As per a report by the Economic Times, transitioning to Sabyasachi Couture from a senior leadership position at Shein India, Chopra brings extensive experience in the retail and e-commerce sectors to his new role. Before his tenure at Shein India, Chopra held key positions focused on scaling businesses and navigating complex market dynamics. His background in digital-first strategies and consumer engagement is anticipated to be particularly beneficial as Sabyasachi aims to broaden its reach and adapt to changing luxury consumption patterns. This appointment signals a growing trend in the traditional luxury segment to integrate expertise from the agile, digitally-driven e-commerce space.
The choice of an executive with Chopra's background highlights Sabyasachi Couture's ambition to solidify its standing in both the domestic and international luxury fashion markets. Given his experience with a rapidly expanding online retailer, this move suggests a potential focus on enhancing Sabyasachi's digital presence, optimizing its omnichannel strategy, and potentially reaching new consumer demographics, all while preserving its exclusive brand identity.
The Aditya Birla Group acquired a 51 per cent stake in Sabyasachi Couture in 2021 for Rs 398 crore. The group also holds investments in other prominent Indian fashion design houses, including Tarun Tahiliani, Masaba, and Shantnu-Nikhil.
