SIGMA to launch an e-platform ‘Sigma E-market place’
14th July 2021, Mumbai:
South Indian Garments Manufacturers Association (Sigma) is set to launch an online platform – Sigma E-market place –in the next six months by bringing together manufacturers and retailers in the apparel business to provide services directly to the customers.
The platform aims to offer an alternative to other players such as Amazon, Flipkart, and Ajio by offering a website and mobile application, says Abbas Addhara, General Secretary, Sigma.
The Beta version of the platform will be made available in the next three months”, he adds
The textile sector in Kerala is passing through a period of distress during the last three years. The two floods in the State as well as the outbreak of Nipah virus had virtually dampened the prospects of the sector, Addhara said.
The COVID pandemic situation, he said, has made a dent on the textile sector with an estimated loss of around Rs 1,000 crore in the retail sector following the closing down of showrooms.
The sector aims to expand the new app to more than three lakh customers through a system right from clothing manufacturers to wholesalers and retailers, Addhara says.
For this, Sigma has decided to launch the app after a study carried out in the online clothing business two years back, he adds.
Addhara urges retailers and wholesalers in the textile sector to register with the online market place which would help them to find more business opportunities for their products.
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