Strch launches campaign film featuring Bollywood stars Vaani Kapoor and Rannvijay Singha

21 December 2024, Mumbai

India’s premium activewear brand, Strch has launched a new digital film featuring bollywood stars Vaani Kapoor and Rannvijay Singha. The film highlights the brand’s vision to offers consumers a seamless blend of comfort, functionality, and style in activewear.

Strch’s latest offering redefines activewear by using an innovative nylon and spandex blend, moving away from traditional polyester-based fabrics. This unique combination ensures the garments are lightweight, sweat-wicking, and exceptionally soft—designed to support fitness enthusiasts without sacrificing comfort.

In the film, Kapoor highlights the brand’s cutting-edge fabric technology as she performs her fitness routine. She emphasises how Strch’s designs, tailored for unhindered movement, are a game-changer for women’s fitness apparel.

The film also introduces Strch’s men’s activewear line, with Singha sporting the brand’s thoughtfully crafted nylon and spandex shorts and T-shirt. Demonstrating the garments’ body-hugging and quick-drying properties, Singha effortlessly moves through his gym routine, embodying the ease and confidence Strch aims to deliver to all its customers.

Prithvi Bhagat, Founder, Strch, says, the digital film showcases the brand’s commitment to enable individuals to move freely, confidently, and stylishly. It revolutionises the activewear segment through its use of lightweight fabrics like nylon and spandex.

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