Sverve redefines luxury pret in India with curated fashion

28 February 2025, Mumbai

Sverve is transforming India’s luxury pret market with a meticulously curated approach to fashion. Founded on May 27, 2022, by Gayatri Reddy Bhatia and Shikha Kajaria, the brand was born from a shared vision to offer high-quality, homegrown western wear. By blending exclusivity with accessibility, Sverve brings together the best of Indian and South Asian designers at competitive prices with express delivery.

Launched with the backing of luxury e-commerce pioneer Pernia Qureshi, Sverve champions ‘luxe for less,’ making designer fashion more accessible. In 2024, Sonaal Munjal joined as a partner, driving the brand’s expansion, while Creative Director Garima Kochhar ensures its distinct aesthetic remains at the forefront.

Starting with just 10 designers, Sverve now features 170, carefully selecting every piece to maintain its signature quality. The brand embraces inclusivity with diverse sizes and styles, catering to professionals, socialites, and fashion-forward shoppers. Offering everything from power-dressing co-ords to statement shirts, Sverve curates wardrobes that transition seamlessly across occasions.

Exclusive partnerships set Sverve apart, including the first-ever pret collection by Jayanti Reddy, available only on the platform. The upcoming Spring/Summer edit promises fresh collections and exclusive launches. Sustainability is integral to Sverve’s philosophy, with eco-friendly packaging and a lineup of sustainable labels like Origani and MATI.

Beyond fashion, Sverve curates experiences, offering personal styling services tailored to individual lifestyles. Competing with global brands like Zara, it provides exclusivity in a world of mass-market fashion.

Explore collections at www.thesverve.com or visit pop-ups for an immersive shopping experience. "Brands need more than just a store, they need experiences," says Co-Founder Shikha Kajaria. For women seeking effortless luxury and a truly personal wardrobe, Sverve is the future of curated pret.

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